Beverages
Magic Cactus Launches Higher-Potency SKU at Sprouts Amid Grocery Push
Magic Cactus's limited Higher Desert Edition sold out on pre-order and restocks mid-September at Sprouts locations in t…
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Beverages
Jones Soda x Fallout 'Vault-Dweller' 12-Pack Lands in Club Channel
Jones Soda Co. is launching its fourth Fallout-branded club-exclusive pack ahead of Fallout Day 2026, introducing two n…
Beverages
TRIP Taps Kendall Jenner to Anchor $200M Calming Drinks Push
TRIP, the fastest-growing sparkling drinks brand in the U.S. per SPINS data, is backing its retail expansion at Target …
Beverages
MALK Expands Into Protein and Pantry Amid 29% Sales Growth
MALK Organics' four-SKU fall launch moves the brand into the protein, shelf-stable, and coffee-creamer segments, buildi…
Beverages
GHOST Energy x A&W Root Beer Rolls Out Across Kroger, Target, Walmart
GHOST Energy's A&W Root Beer SKU marks the brand's second licensed flavor with Keurig Dr Pepper in 2026, extending a no…
Beverages
De La Calle Rolls Out Día de los Muertos LTO Across 8,000 Doors
De La Calle's Spiced Pineapple Tepache LTO extends the tepache brand's seasonal playbook into one of the fall calendar'…
Beverages
SOPREME Soursop Eyes Retail Chain Expansion After Amazon Launch
Superfruit Juice Company LLC is pitching SOPREME Soursop—a single-ingredient, non-GMO soursop juice sourced from Vietna…
Beverages
Fathers Brewing Enters Philadelphia via Penn Distribution and GoPuff
Fathers Brewing targets Philadelphia as its first out-of-state market, backed by 672% year-over-year growth and the No.…
Beverages
Culture Pop Soda Drops Limited-Edition Sparkling Apple at Major Grocers
Culture Pop Soda's probiotic-forward Sparkling Apple SKU hits shelves at eight regional grocery banners plus e-commerce…
Beverages
Highlandia THC Beverages Sweep PR%F Awards, Expand to 11-State Distribution
Highlandia's Rocket Peak scored a 98 and claimed Best in Show honors at the buyer-judged PR%F tasting competition, as t…
Beverages
Crooked Pop Taps Diageo, Zevia Veteran as CCO to Drive National Rollout
Crooked Pop, the USDA-certified organic zero-sugar hard soda from Bai founder Ben Weiss, is accelerating national retai…
Beverages
Saint James Yerba Mate Targets 7,500 Doors at Kroger, Albertsons
Saint James Yerba Mate launches in three organic flavors at 20–25 calories and 150mg natural caffeine per 16 oz bottle,…