Beverages
Liquid Youth Sparkling Collagen Water Expands Shelf Presence at Stop & Shop, Hy-Vee, Schnucks
The functional water brand is pushing into conventional grocery alongside natural and specialty doors, broadening its A…
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Beverages
Glucose Health Names Ex-Celsius CEO Gerry David to Advisory Board
David's Celsius playbook — scaling a functional beverage from specialty into mass — signals Glucose Health's ambitions …
Beverages
Heirloom Coffee Roasters Takes Clean Craft™ Line National
The independent roaster's Clean Craft™ platform positions it against conventional and specialty coffee SKUs as clean-la…
Beverages
Beer Institute Data Shows Cans Dominate as Draft Stages a Comeback
New Beer Institute figures underscore a bifurcated packaging story: cans cementing grocery shelf dominance while draft …
Beverages
Heirloom Coffee Roasters Takes Clean Craft™ to National Distribution
The independent roaster is pressing into the natural/specialty and grocery channels with a clean-ingredient platform as…
Beverages
Twisted Shotz Refreshes Packaging as Shooter Category Heats Up for Summer
The fun-forward flavored shooter brand is betting a visual refresh can sharpen shelf presence and drive turn rates as w…
Beverages
Beyond Meat Enters Functional Beverage with New York Launch
The move marks Beyond Meat's first foray outside plant-based protein and into the fast-growing functional beverage set …
Beverages
5-hour ENERGY Drops Donut-Inspired LTO Shots for National Donut Day
The energy shot category leader leans into LTO velocity plays as donut-flavor NPD joins a crowded functional-beverage s…