Jordan's Skinny Mixes is deepening its foothold in the better-for-you beverage enhancer set with three new additions to its Soda Syrup Collection: Shirley Temple Syrup, Grape Soda Syrup, and Sweet Cream Syrup. The launch extends a collection that already includes Cherry Cola and Orange Soda Syrups, giving the Clearwater, Fla.-based brand a five-SKU lineup positioned squarely around the dirty soda movement — one of the most-discussed drink trends driving incremental velocity in the beverage-enhancer and mixer aisle.
The SKUs and the Strategy
The three new items follow distinct usage occasions. Shirley Temple and Grape Soda Syrups are designed to mix with sparkling water as zero-sugar, zero-calorie standalone soda alternatives — a format that plays directly into the carbonated soft drink displacement trend as consumers trade down on sugar without trading away flavor. Sweet Cream Syrup functions as a finishing agent: a splash added to a soda or a Soda Syrup Collection drink to replicate the creamy, indulgent texture that defines the dirty soda format. The architecture gives retailers a logical cross-sell story on shelf — flavor syrups anchored by a modifier SKU — which can support planogram adjacency and drive multi-unit basket ring.
The "Dirty Soda, But Make It Skinny" platform is a deliberate effort to capture consumers who have discovered dirty sodas through social media and are now seeking a lower-sugar version they can recreate at home. That consumer behavior pattern — discovery online, purchase at retail — is a recurring driver of velocity spikes in the syrup and mixer category, and Jordan's Skinny Mixes has built its brand on intercepting that moment with better-for-you credentials.
Retail Footprint and Channel Mix
Jordan's Skinny Mixes currently distributes across mass and grocery retailers as well as Amazon and its own DTC site, SkinnyMixes.com. The press release does not specify door count or ACV for the new SKUs, but the brand's existing multi-channel presence suggests the new items are positioned for broad distribution rather than a phased natural/specialty rollout. For category managers, a five-SKU soda syrup block — two cream soda adjacencies, two nostalgic fruit soda analogs, and a universal sweet cream modifier — presents a tighter, shoppable set than a single-item test and lends itself to end-cap or floor-stack display during key promotional windows.
The brand was founded in 2009 by Jordan Engelhardt, who identified a gap in the cocktail mixer set for low- and no-sugar options. That origin in the mixer and enhancer category has since expanded into coffee syrups, water enhancers, and sauces — a portfolio breadth that gives the brand multi-aisle relevance and makes the soda syrup extension a natural shelf-space conversation with buyers across departments.
The better-for-you beverage enhancer segment has been among the more resilient sub-categories in the broader non-alcoholic beverage space, with sugar-free positioning functioning as both a health claim and a pricing justification as private label pressure intensifies across commodity syrup sets. Jordan's Skinny Mixes' licensed-flavor approach — leaning into recognizable soda archetypes like Shirley Temple and grape soda rather than abstract flavor descriptors — should reduce consumer education costs at shelf and support scan velocity from first placement.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
