ParmCrisps, the #1 cheese crisp brand, is rolling out updated packaging designed to capitalize on growing consumer interest in protein-forward snacking. The redesign puts "Real Cheese Protein Crisps" prominently on the label, emphasizing the brand's 100% real cheese ingredients and 11–13 grams of protein per serving. The refresh reflects shifting consumer priorities: 78% of consumers are actively seeking to add more protein to their diets, and 45% specifically search for protein snacks, according to Mintel Group data. The new packaging aims to make ParmCrisps more discoverable in crowded snack aisles by clearly communicating its nutritional advantage. "More consumers are prioritizing protein in their everyday snacking, and we saw an opportunity to better highlight what makes ParmCrisps unique," said Deb Holt, Chief Commercial Officer at Our Home, ParmCrisps' parent company. "Cheese is naturally rich in protein, and because ParmCrisps is made with 100% real cheese, it offers a simple, delicious snack that delivers meaningful protein in every bite."
Rollout and Availability The redesigned 1.75oz and 5oz pouches are now available nationwide at major retailers including Walmart, Kroger, and Publix. The packaging features enhanced product imagery showcasing the texture and color of real cheese, alongside the modernized visual design.
Why It Matters
For snack retailers and distributors, the packaging refresh signals ParmCrisps' strategic positioning within the faster-growing protein snack category. As consumers increasingly scrutinize labels for functional benefits beyond taste, brands that clearly communicate nutritional value at shelf will likely capture share in this expanding segment.
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Written by FBM Publications Editors
