ParmCrisps, the #1 cheese crisp brand, has unveiled redesigned packaging that places protein content front and center as the brand capitalizes on growing demand for high-protein snacking options. The updated packaging prominently displays "Real Cheese Protein Crisps" alongside the product's 11–13 grams of protein per serving, making the nutritional benefit immediately visible to shoppers. The redesign features vibrant, modern imagery that highlights the texture and color of the brand's 100% real cheese crisps.
Market Tailwind The move aligns with documented consumer appetite for protein: according to Mintel Group data, 78% of consumers are actively seeking to add more protein to their diets, and 45% specifically search for protein snacks. The protein snack category has been expanding as retailers and brands compete for health-conscious shoppers. "More consumers are prioritizing protein in their everyday snacking, and we saw an opportunity to better highlight what makes ParmCrisps unique," said Deb Holt, Chief Commercial Officer at Our Home, the parent company. "Cheese is naturally rich in protein, and because ParmCrisps is made with 100% real cheese, it offers a simple, delicious snack that delivers meaningful protein in every bite."
Retail Rollout The 1.75oz and 5oz pouches are now available at major retailers including Walmart, Kroger, and Publix nationwide. ParmCrisps is owned by Our Home, an independent snack platform that also operates brands including Pop Secret, Popchips, Good Health, Sonoma Creamery, Food Should Taste Good, RW Garcia, and Real Food From The Ground Up.
Why It Matters
With protein snacking firmly established as a growth category, brands that can clearly communicate nutritional benefits on-shelf gain a competitive advantage in crowded snack aisles. For operators and retailers, the refresh signals continued category expansion and the importance of shelf placement and packaging clarity in capturing price-conscious, health-minded consumers.
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Written by FBM Publications Editors
