Advance Reservations Kick Off Limited-Edition Chip Rollout Miss Vickie's is relaunching its Ristoranti Series, a limited-edition kettle chip line developed with Toronto's Pizzeria Badiali, Vancouver's Ask For Luigi, and Montréal's Nora Gray. The company is testing a reservation model ahead of the product's retail debut. Starting June 26, 2026 at 12:00 PM EST, 100 consumers can reserve a Chip Kit at no cost via reservemissvickies.ca/ristoranti/. Each kit contains all three flavours, handwritten notes from the restaurant partners, and a numbered reservation certificate. The chips will hit retail shelves across Canada on July 12. The three flavours are Vodka Sauce Pizza (Pizzeria Badiali), Cacio e Pepe (Ask For Luigi), and Spicy Pepperoncini & Focaccia (Nora Gray).

Why the Reservation Strategy Last year's debut of the Ristoranti Series sold through quickly, with consumers tracking limited-edition bags across the country and sharing sightings online. The release became what the brand describes as a "national treasure hunt." According to Lisa Allie, Senior Director, Foods Marketing, PepsiCo Canada: "The Ristoranti Series demonstrated last year that Canadian consumers have a real appetite for snacking experiences that don't compromise on craft. Bringing it back was an easy decision. The reservation is how we honour that demand and bring it to the consumers who've been waiting."

Development Process Each flavour was created through in-restaurant tastings, dish analysis, and seasoning iteration conducted jointly by Miss Vickie's Research & Development and Culinary teams with the restaurant partners. Ryan Baddeley, owner of Pizzeria Badiali, said of the Vodka Sauce Pizza chip: "We don't put our name on things lightly. This one earned it." Ask For Luigi co-founder Jennifer Rossi commented on the Cacio e Pepe version: "Cacio e Pepe is three ingredients – it has nowhere to hide, and neither does this chip." Emma Cardarelli, co-founder, co-owner, and chef of Nora Gray, noted: "There are people who come to Nora Gray just for the focaccia. The fact that the chip makes you want to go back for more is the whole point."

Why It Matters

For snack operators and retailers, this model reveals how CPG brands are experimenting with pre-launch scarcity and exclusivity to drive demand. The two-week gap between reservation fulfillment and retail launch also tests consumer willingness to wait—and whether early adopters become advocates who prime retail shelves for the broader rollout.

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Written by FBM Publications Editors