Couple Can Avoid Valentine's Day vs. Game Day Dilemma Hidden Valley Ranch is launching a national contest to find one engaged couple willing to marry on February 14, 2027—the day Valentine's Day and the Super Bowl fall on the same date. The winning couple will receive a fully hosted wedding ceremony and reception in Los Angeles for up to 50 guests. Hidden Valley Ranch will cover the venue, catering, beverages, designer wedding attire, and event logistics. The celebration will begin with a ceremony before game time, transition into a traditional reception, and conclude with game-day food and drink pairings featuring Hidden Valley Ranch products. "You shouldn't have to choose between romance and game day," said Daniel Schear, Marketing Director at Hidden Valley Ranch. "We created this contest to celebrate love without compromise, bringing together two classic American obsessions—football and ranch—for an unforgettable wedding provided by Hidden Valley Ranch."
Entry Requirements and Timeline Engaged couples can enter from November 19, 2026, through December 4, 2026, by visiting www.HiddenValleyWedding.com. Applicants must complete an entry form, answer five short essay prompts, and submit a video (up to 90 seconds) uploaded via Google Drive or unlisted YouTube. Couples should explain why they refuse to compromise between Valentine's Day and kickoff, and demonstrate their connection to Hidden Valley Ranch—whether the product featured in their first date, proposal, or game-day traditions. The winning couple will be notified on or around December 14, 2026.
Eligibility and Prize Details The contest is open to legal residents of the 48 contiguous U.S. states and Washington, D.C., who are 25 or older and engaged. Both partners must consent to participate, obtain a marriage license by February 12, 2027, pass a background check, and participate in publicity activities. Applicants must have a public Instagram account with at least one post made between November 9, 2025, and November 8, 2026. No purchase is necessary to enter. Complete official rules, judging criteria, and eligibility requirements are available at www.HiddenValleyWedding.com.
Why It Matters
The contest capitalizes on a rare calendar convergence and leverages nostalgia around major cultural events—sports and weddings—to drive brand engagement. For Hidden Valley Ranch, owned by Clorox, the promotion extends its presence beyond foodservice into lifestyle and entertainment marketing, tapping into both casual and passionate consumer bases in the competitive dressing category.
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Written by FBM Publications Editors
Frequently Asked Questions
What's Hidden Valley Ranch actually paying for here?
Everything. Venue, catering, beverages, designer wedding attire, and event logistics for up to 50 guests in Los Angeles. The couple walks away married with zero out-of-pocket costs and ranch-branded memories they'll monetize on social media for years.
When do couples need to submit entries?
November 19 through December 4, 2026. That's a 15-day window on www.HiddenValleyWedding.com. Winners get notified around December 14, giving them two months to plan a wedding on Valentine's Day 2027—the first time the Super Bowl and Valentine's coincide.
Who's actually eligible to enter?
Engaged couples in the 48 contiguous states and D.C., both 25 or older, with valid marriage licenses. Hidden Valley's excluding Alaska, Hawaii, and anyone under the age threshold—smart legal guardrails for a nationally promoted contest.
How does Hidden Valley want couples to prove they deserve this?
Five essay prompts, a 90-second video uploaded to Google Drive or YouTube, and demonstrated connection to the brand—whether ranch was present at their first date, proposal, or game-day traditions. It's not just sentimental theater; Hidden Valley's screening for authentic brand affinity and content potential.
What's the business angle here for Hidden Valley Ranch?
A nationally coordinated PR stunt that positions ranch as a lifestyle product while capturing user-generated video content and couple testimonials. The February 14, 2027 Super Bowl overlap is a genuine calendar rarity—Hidden Valley's creating cultural moment marketing around a product category that typically lives in commodity space.
