Golden Tickets, Diamond Prizes Goode Company, the Houston-based restaurant group founded in 1977, is running a holiday giveaway tied to its signature Brazos Bottom Pecan Pie. The chain has hidden golden tickets in special-edition pie boxes; 10 lucky purchasers will win a Diamond Star Bracelet from Houston jeweler Lindsey Leigh Jewelry, valued at $635. The promotion, called "Thank Your Lucky Stars," launches November 2, 2026, and runs through December 18 or until sellout. The special-edition pie and bracelet entry are priced at $70. The Diamond Star Bracelet features a 14K yellow gold chain centered with a diamond in a six-pointed star.

National Reach, Local Celebration While both companies are based in Houston, the pies ship nationwide, giving customers across the U.S. a chance to win. Customers can also purchase the limited-edition boxes in-person at Lindsey Leigh Jewelry's Sparkle Market on December 10–11. "We have a lot to be thankful for as we start looking back on 50 years as a company," said Chef Levi Goode, president of Goode Company. "We're grateful that Goode Company has been embraced by the Houston community since the beginning and we're excited to partner with our favorite Houston jeweler to bring this special initiative to life this holiday season." The giveaway marks an early celebration of Goode Company's 50th anniversary in 2027. The restaurant group, founded by graphic artist Jim Goode, has grown from a single barbecue location to six concepts operating 12 locations across Houston. The company also operates a national e-commerce business selling its pecan pies, smoked briskets, and spice blends—its Brazos Bottom Pecan Pie was named the nation's #1 best mail-order pie by Bloomberg in 2018. "I'm inspired by the belief that jewelry is something very personal and sentimental," said Lindsey Leigh Hohlt, founder of Lindsey Leigh Jewelry. "I love that there's always a story behind each piece of jewelry, whether it was purchased, gifted, or handed down from a loved one."

Rules and Redemption Not every pie box contains a winning ticket.

Winners are limited to one per household, and Goode Company employees and their households are ineligible. Prize redemption is subject to ticket and eligibility verification, with a deadline of January 29, 2027.

Why It Matters

For restaurant and retail operators, co-branded promotions like this—pairing complementary products across industries—offer a way to drive holiday traffic and expand reach into new customer bases while reinforcing brand heritage ahead of milestone anniversaries.

For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.

Written by FBM Publications Editors

Frequently Asked Questions

What exactly is Goode Company giving away in this promotion?

Ten Diamond Star Bracelets from Houston jeweler Lindsey Leigh Jewelry, each valued at $635 and featuring 14K yellow gold with a diamond center in a six-pointed star design. Golden tickets are hidden in special-edition Brazos Bottom Pecan Pie boxes priced at $70 each.

When does the 'Thank Your Lucky Stars' promotion run?

The campaign launches November 2, 2026, and runs through December 18, 2026, or until inventory sells out. Customers can also purchase special-edition boxes in-person at Lindsey Leigh Jewelry's Sparkle Market on December 10–11.

Is this available only in Houston, or can I purchase nationally?

The pies ship nationwide, giving customers across the U.S. a chance to win, though both Goode Company and Lindsey Leigh Jewelry are Houston-based. Goode Company operates a national e-commerce business that sells its signature Brazos Bottom Pecan Pie, which Bloomberg named the nation's #1 best mail-order pie in 2018.

Why is Goode Company running this promotion now?

The giveaway marks an early celebration of Goode Company's 50th anniversary in 2027. Chef Levi Goode, president of the company, cited gratitude to the Houston community that has supported the brand since its 1977 founding.

Who is Goode Company, and what do they sell beyond pies?

Founded by graphic artist Jim Goode in 1977, the Houston-based restaurant group has grown to six concepts operating 12 locations. Beyond Brazos Bottom Pecan Pie, their national e-commerce business sells smoked briskets and spice blends.