Protein Snack Maker Targets Holiday Gift Market Chomps is positioning its beef sticks as an alternative to candy and sweets in the holiday gifting space. According to recent consumer research, 42% of shoppers plan to gift food and beverages in 2025, a shift the brand is capitalizing on with its limited-edition Holiday 8-Pack.
What's Inside The package contains eight Original Beef sticks, each delivering 10g of protein, 100 calories, and 0g of sugar. The sticks are made with grass-fed and finished beef. The offering comes in "a festive, limited-edition pouch with a built-in To/From gift tag, making it an easy grab-and-go holiday gift," according to the company.
Retail Availability The Holiday 8-Pack carries an MSRP of $17.99 and is currently available on Amazon and Chomps.com.
The product is also rolling out at select retailers including Target, Kroger, and H-E-B throughout the holiday season.
Why It Matters
As shoppers increasingly seek savory and protein-centric alternatives to traditional confectionery gifts, Chomps' positioning taps into broader consumer trends toward functional snacking and healthier food choices during peak gifting periods.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
Frequently Asked Questions
What's the actual nutrition profile Chomps is pushing in this Holiday 8-Pack?
Each beef stick delivers 10g of protein, 100 calories, and zero sugar—made from grass-fed and finished beef. That's the clean label positioning they're betting will resonate with health-conscious gifters tired of traditional candy alternatives.
Where can retailers and consumers actually buy this thing right now?
Amazon and Chomps.com have it live at $17.99 MSRP. Target, Kroger, and H-E-B are rolling it out through the holiday season, so you'll see distribution expand significantly across major grocery before year-end.
Is this really a viable category shift, or is Chomps just chasing trends?
Forty-two percent of shoppers plan to gift food and beverages in 2025—that's real data driving real shelf space. The savory-to-sweet swap in gifting is measurable, and Chomps is taking share from traditional confectionery with functional snacking as the hook.
What makes the packaging design actually matter for holiday gifting?
The limited-edition pouch includes a built-in To/From gift tag, eliminating friction for impulse holiday purchases. That's the difference between a product sitting on shelf and a grab-and-go gift decision at checkout.
Why is protein-focused snacking winning in the gift market specifically?
Consumers are rejecting sugar-heavy gifts in favor of functional foods—especially among fitness and wellness-oriented demographics. Chomps' zero-sugar, 10g protein story beats out chocolate and candy on perceived value and health alignment during peak gifting periods.
