My Better Batch, a premium cookie mix brand, has announced significant retail expansion and year-over-year growth of 400% without venture capital backing. The company added more than 3,000 points of distribution in Q1 2026 and is on track to reach 6,000 points of distribution by the end of the month. New retail placements include Kroger, Albertsons, H-E-B, Giant Food, Hy-Vee, and Harris Teeter, alongside expansion at existing retailers including Target, Thrive Market, The Fresh Market, Lowes Foods, and Earth Fare.
Bootstrapped Model My Better Batch has achieved its growth trajectory as a fully bootstrapped brand, with funding limited to a friends-and-family round at launch in 2024. Founder and CEO Lindsay Hancock was recently named to Inc. Magazine's 2026 Female Founders 500 list. Hancock launched My Better Batch after identifying a gap in the baking aisle for a cookie mix that delivers from-scratch taste with a clean ingredient label. The brand's mixes are made with non-GMO ingredients, free from artificial colors and preservatives, and are designed to bake in under 15 minutes with just butter and an egg.
Why It Matters
The rapid expansion demonstrates sustained demand for premium, clean-label baking mixes in mainstream retail channels. My Better Batch's growth without institutional capital illustrates how direct-to-consumer success and founder credibility can accelerate wholesale placement negotiations at scale.
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Written by FBM Publications Editors
