Packaging Update Targets Deli Shoppers Blount Fine Foods, the Rhode Island-based refrigerated soup manufacturer, is rolling out refreshed packaging for its Blount's Family Kitchen line this fall across participating retailers. The redesign emphasizes fresh ingredients, protein content, and refrigerated quality—a shift aimed at how modern consumers shop the deli section. The updated cup features a cleaner architecture with improved brand visibility, a new protein ribbon that highlights nutritional callouts, and a bold black lid for stronger shelf blocking. The opaque cup is slightly taller, creating a more premium appearance in the refrigerated case. "Soup remains one of the most comforting, versatile meals in the deli, and shoppers are looking for choices that feel fresh, flavorful and substantial," said Bob Sewall, Chief Customer Officer & EVP of Sales & Marketing. "Our refreshed Blount's Family Kitchen packaging helps the product work harder at shelf by spotlighting ingredients, refrigerated quality and meaningful protein callouts."
Portfolio Built for Retail Deli Sets Blount's Family Kitchen is part of the company's broader refrigerated soup portfolio, which also includes the Blount Clam Shack brand. The Family Kitchen line focuses on comfort varieties like chicken soups and beef chili, alongside newer offerings such as lasagna soup with Italian sausage, cheesy chicken enchilada soup, and organic coconut lentil soups aimed at younger consumers. Blount Clam Shack leads the company's seafood offerings with products including New England Clam Chowder and Lobster Bisque. Together, the brands provide retailers with a refrigerated deli set centered on convenience, comfort, and protein-forward options, all made with kettle-cooked preparation and premium ingredients. "We know shoppers want soups that taste homemade but fit real life," said Todd Blount, CEO & President. "The refreshed packaging makes it easier for consumers to find the varieties they love while reinforcing the quality, freshness and protein cues that set Blount's Family Kitchen apart."
Why It Matters
For grocery and foodservice operators, this redesign reflects industry pressure to differentiate refrigerated soup offerings in an increasingly crowded deli section. As consumers gravitate toward perceived freshness and protein-forward meals, packaging signals that communicate these attributes at shelf—without relying on marketing language—become critical tools for conversion. Blount's approach of emphasizing kettle-cooked quality and nutrient content addresses both consumer preferences and operator demands for margin-friendly, grab-and-go solutions.
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Written by FBM Publications Editors
