Beverages — Grocery CPG

Via Carota Craft Cocktails extends its sparkling RTD collection with an 11% ABV Cosmopolitan riff, available in 200mL s…

Beverages

TRIP's Walmart expansion spans the new Mood & Mind set, ambient singles and multipacks, and the cold New & Noteworthy f…

Beverages

Om Mushrooms' Focus Lion's Mane Coffee Booster adds directly to any grounds and brews through standard systems, targeti…

Beverages

Eastroc Beverage, a global energy drink company exporting to 36 countries, is introducing two SKUs to the U.S. market t…

Beverages

C4 Energy's All Hopped Up debutes as a 200mg-caffeine, zero-sugar, beer-inspired energy drink positioned to capture she…

Beverages

OLIPOP, now distributed at more than 65,000 grocery doors, is leveraging an appliance co-marketing deal to put cans dir…

Beverages

Twisted Alchemy's Whole30 Approved 100% Mandarin Orange Juice expands the brand's cold-pressed citrus lineup to five SK…

Beverages

Jones Soda's limited 'Vault-Dweller Variety' pack debuts Nuka-Cola Quartz and Nuka-Cola Cranberry as physical beverages…

Beverages

Magic Cactus's limited Higher Desert Edition sold out on pre-order and restocks mid-September at Sprouts locations in t…

Beverages

Jones Soda Co. is launching its fourth Fallout-branded club-exclusive pack ahead of Fallout Day 2026, introducing two n…

Beverages

TRIP, the fastest-growing sparkling drinks brand in the U.S. per SPINS data, is backing its retail expansion at Target …

Beverages

MALK Organics' four-SKU fall launch moves the brand into the protein, shelf-stable, and coffee-creamer segments, buildi…

Stay ahead of the industry