Beverages
C4 Energy Launches Beer-Flavor SKU to Ride Sober-Curious Wave
C4 Energy's All Hopped Up debutes as a 200mg-caffeine, zero-sugar, beer-inspired energy drink positioned to capture she…
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Beverages
OLIPOP Pairs with Whirlpool at Retail to Drive Functional Soda Trial
OLIPOP, now distributed at more than 65,000 grocery doors, is leveraging an appliance co-marketing deal to put cans dir…
Beverages
Twisted Alchemy Lands Whole30 Mandarin Juice in Whole Foods Produce
Twisted Alchemy's Whole30 Approved 100% Mandarin Orange Juice expands the brand's cold-pressed citrus lineup to five SK…
Beverages
Jones Soda x Fallout 'Vault-Dweller' 12-Pack Lands in Club Channel
Jones Soda's limited 'Vault-Dweller Variety' pack debuts Nuka-Cola Quartz and Nuka-Cola Cranberry as physical beverages…
Beverages
Magic Cactus Launches Higher-Potency SKU at Sprouts Amid Grocery Push
Magic Cactus's limited Higher Desert Edition sold out on pre-order and restocks mid-September at Sprouts locations in t…
Beverages
Jones Soda x Fallout 'Vault-Dweller' 12-Pack Lands in Club Channel
Jones Soda Co. is launching its fourth Fallout-branded club-exclusive pack ahead of Fallout Day 2026, introducing two n…
Beverages
TRIP Taps Kendall Jenner to Anchor $200M Calming Drinks Push
TRIP, the fastest-growing sparkling drinks brand in the U.S. per SPINS data, is backing its retail expansion at Target …
Beverages
MALK Expands Into Protein and Pantry Amid 29% Sales Growth
MALK Organics' four-SKU fall launch moves the brand into the protein, shelf-stable, and coffee-creamer segments, buildi…
Beverages
GHOST Energy x A&W Root Beer Rolls Out Across Kroger, Target, Walmart
GHOST Energy's A&W Root Beer SKU marks the brand's second licensed flavor with Keurig Dr Pepper in 2026, extending a no…
Beverages
De La Calle Rolls Out Día de los Muertos LTO Across 8,000 Doors
De La Calle's Spiced Pineapple Tepache LTO extends the tepache brand's seasonal playbook into one of the fall calendar'…
Beverages
SOPREME Soursop Eyes Retail Chain Expansion After Amazon Launch
Superfruit Juice Company LLC is pitching SOPREME Soursop—a single-ingredient, non-GMO soursop juice sourced from Vietna…
Beverages
Fathers Brewing Enters Philadelphia via Penn Distribution and GoPuff
Fathers Brewing targets Philadelphia as its first out-of-state market, backed by 672% year-over-year growth and the No.…