Beverages
Jordan's Skinny Mixes Expands STIX Line with Protein Refresher and Creamer SKUs
Jordan's Skinny Mixes debuts Protein Refresher STIX and Protein Creamer STIX, delivering 10 grams of whey protein per s…
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Beverages
Via Carota Craft Cocktails Adds Sparkling Cosmo to RTD Lineup
Via Carota Craft Cocktails extends its sparkling RTD collection with an 11% ABV Cosmopolitan riff, available in 200mL s…
Beverages
TRIP Lands in Walmart's New Mood & Mind Beverage Set
TRIP's Walmart expansion spans the new Mood & Mind set, ambient singles and multipacks, and the cold New & Noteworthy f…
Beverages
Om Mushrooms Launches Lion's Mane Coffee Booster at Whole Foods, Sprouts
Om Mushrooms' Focus Lion's Mane Coffee Booster adds directly to any grounds and brews through standard systems, targeti…
Beverages
Eastroc Energy Enters U.S. Market with Gold and Zero Sugar SKUs
Eastroc Beverage, a global energy drink company exporting to 36 countries, is introducing two SKUs to the U.S. market t…
Beverages
C4 Energy Launches Beer-Flavor SKU to Ride Sober-Curious Wave
C4 Energy's All Hopped Up debutes as a 200mg-caffeine, zero-sugar, beer-inspired energy drink positioned to capture she…
Beverages
OLIPOP Pairs with Whirlpool at Retail to Drive Functional Soda Trial
OLIPOP, now distributed at more than 65,000 grocery doors, is leveraging an appliance co-marketing deal to put cans dir…
Beverages
Twisted Alchemy Lands Whole30 Mandarin Juice in Whole Foods Produce
Twisted Alchemy's Whole30 Approved 100% Mandarin Orange Juice expands the brand's cold-pressed citrus lineup to five SK…
Beverages
Jones Soda x Fallout 'Vault-Dweller' 12-Pack Lands in Club Channel
Jones Soda's limited 'Vault-Dweller Variety' pack debuts Nuka-Cola Quartz and Nuka-Cola Cranberry as physical beverages…
Beverages
Magic Cactus Launches Higher-Potency SKU at Sprouts Amid Grocery Push
Magic Cactus's limited Higher Desert Edition sold out on pre-order and restocks mid-September at Sprouts locations in t…
Beverages
Jones Soda x Fallout 'Vault-Dweller' 12-Pack Lands in Club Channel
Jones Soda Co. is launching its fourth Fallout-branded club-exclusive pack ahead of Fallout Day 2026, introducing two n…
Beverages
TRIP Taps Kendall Jenner to Anchor $200M Calming Drinks Push
TRIP, the fastest-growing sparkling drinks brand in the U.S. per SPINS data, is backing its retail expansion at Target …