Walker's Shortbread, the Scottish family-owned bakery founded in 1898, has introduced a Gluten-Free Holiday Assortment aimed at expanding its seasonal offerings for operators seeking inclusive dessert options. The assortment includes two varieties: Gluten-Free Shortbread Rounds and Gluten-Free Chocolate Chip Shortbread. Each box contains 18 cookies—nine of each variety—and is priced at $10.95. According to the company, the cookies are made with butter, sugar, and salt, maintaining the texture and flavor profile Walker's is known for. "Made with butter, sugar and salt, these cookies deliver the rich flavor and delicate texture Walker's is known for, without compromising on taste," the company stated. The product is positioned for holiday dessert spreads, seasonal gatherings, gifting, and general retail sale. It reflects the bakery's 125-plus-year heritage while addressing growing demand for gluten-free baked goods in the foodservice and retail channels.
Why It Matters
Gluten-free products remain a key growth segment for bakeries and foodservice operators.
Operators looking to accommodate dietary restrictions without sacrificing established flavor profiles may find the offering relevant to holiday menus and year-round retail shelves.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
