Trolli is pairing the debut of its new Spicy Crawlers candy with a limited-edition sneaker collaboration, offering free kicks to consumers in select sizes. The "Lil Kicks" sneakers, designed by artist Jeff Cole, drop August 7 at 11 a.m. ET on a first-come, first-served basis at TrolliLilKicks.com. The shoes come in men's sizes 7–8.5 and women's sizes 5–6.5. Consumers unable to secure a pair can purchase limited-edition Trolli laces instead.
Design Details The sneakers draw visual cues directly from the new candy product.
They feature a glossy black upper, a lime-green midsole fading into a strawberry pink outsole, and a grinning gummi worm on a pineapple yellow tongue. Gummi-inspired laces, a heat-scale tag referencing the habanero flavoring, and an insole printed with Spicy Crawlers imagery round out the design.
Product Rollout Trolli Spicy Crawlers are now available at retailers nationwide in multiple sizes: 3oz, 4.25oz, 6.3oz, 12.3oz, 24.2oz, and 40oz packs. The candy is described as balancing sweet and heat flavors "with just a hint of habanero."
Why It Matters
Candy brands increasingly use limited-edition merchandise drops and designer collaborations to drive brand engagement beyond the product itself. The sneaker partnership expands Trolli's reach into lifestyle territory while the free distribution model removes friction for trial of the new spicy line.
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Written by FBM Publications Editors
