Stiller's Soda, co-founded by actor Ben Stiller, is now available nationwide at Target and Amazon, along with regional distribution across the Northeast at Whole Foods, Walmart, Stew Leonard's, and select local bodegas. The brand positions itself as a lighter alternative to traditional sodas, containing 30 calories and 7 grams of sugar per can while using real cane sugar, natural ingredients, added vitamins, and no artificial sweeteners. The product lineup includes four flavors: Shirley Cola, Root Beer, Lemon Lime, and Shirley Temple. "Classic soda, made right" with nostalgic appeal for summer occasions is the brand's central messaging. Shirley Cola is described as "a smooth and craveable take on a Roy Rogers with a vibrant finish," while the full range targets pool days, beach hangs, and backyard gatherings.
Why It Matters
The launch reflects continued consumer demand for reduced-sugar soft drink options that maintain traditional soda flavor profiles. With distribution at major national retailers, Stiller's enters a competitive segment where brands like Olipop and Poppi have gained traction by combining lower calorie counts with perceived health benefits.
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Written by FBM Publications Editors
