Organic fruit snack brand Solely is adding a Mango Strawberry flavor to its fruit jerky lineup, rolling out to Whole Foods Market locations in July. The new variety follows the brand's established formula: two organic ingredients—mango and strawberry—with no added sugar, preservatives, gums, fillers, or artificial ingredients. Retail price is set at $2.29 per strip.

Why It Matters

The move reflects ongoing consumer demand for minimalist snack formulations and clean-label products. As retailers expand their organic and functional snack offerings, two-ingredient fruit jerky appeals to health-conscious shoppers seeking transparency in ingredient sourcing and processing.

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Written by FBM Publications Editors