Natural Snack Brand Reimagines Gummy Format
Solely, the top-selling fruit snack brand in the natural channel, has introduced its first fruit-shaped gummies, departing from the brand's traditional format with a new Mango Raspberry variety.
The new offering maintains Solely's clean ingredient approach: organic mango and organic raspberry only, with no added sugar, preservatives, gums, fillers, or artificial ingredients. The gummies are molded into raspberry shapes—a visual representation of the fruit that comprises the product.
Product Details
The Mango Raspberry Fruit-Shaped Gummies are available in 5-count packs at Whole Foods Market. The launch represents the brand's first venture into shaped gummies, building on its existing Whole Fruit Gummies line.
"The brand's beloved Whole Fruit Gummies have been reimagined in the shape of the real fruit that powers them, offering a visual nod to the simple, organic ingredients inside," according to the brand.
The gummies deliver "the same craveable taste and clean ingredient profile that consumers already know and love," the brand stated.
Why It Matters
The move reflects continued innovation in the natural snacking segment, where form factor and ingredient transparency drive purchase decisions. As operators stock natural alternatives, fruit-shaped gummies may appeal to consumers seeking visual product differentiation alongside clean labels.
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Written by FBM Publications Editors