Smash Kitchen, the organic pantry brand backed by actor Glen Powell, is launching its new Organic Pizza and Pasta sauces with an interactive cooking event in Studio City, California. The pizza-making workshop, led by chef Olivia Jebrine, will take place June 25 from 6:00 p.m. to 9:00 p.m. at 12746 Landale Street. The $39.19 event will feature ingredient education and chef-led demonstrations, concluding with an intimate dinner where attendees prepare and enjoy their own pizzas. Participants will receive Smash Kitchen products to take home. The class is open to the public through Eventbrite.
Why It Matters
The workshop reflects a broader trend among branded food companies using experiential events to introduce new products and deepen customer relationships beyond retail shelf placement. For operators and retailers, the strategy underscores how organic and premium ingredient brands are building direct consumer connections through hands-on engagement.
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Written by FBM Publications Editors
