Partnership Kicks Off Season 35 Promotions Paris Baguette has unveiled its first-ever partnership with Dancing with the Stars, rolling out two limited-edition beverages and promotional offers tied to the show's Season 35 launch. The Mirrorball Croissant Iced Latte and Mirrorball Croissant Iced Matcha—both inspired by the iconic Len Goodman Mirrorball Trophy—topped with mini croissants and a sparkling mirrorball accent, are available nationwide beginning September 14. The Mirrorball Croissant Iced Latte features buttery croissant flavor swirled with Lavazza espresso and milk over ice. The matcha version blends buttery croissant flavor with ceremonial-grade matcha and milk over ice.

BOGO Offer and Collector's Cup On National Dance Day (September 19), PB Rewards members nationwide can buy one Mirrorball beverage and receive a second free. The offer is limited to first-time PB Rewards members who sign up in the mobile app, with one welcome reward granted per member and per device. Select locations in New York and Los Angeles will also distribute free limited-edition Dancing with the Stars collector's cups on September 19 while supplies last.

Finale Trip Giveaway Starting October 1, customers can enter a giveaway via @parisbaguette_usa on Instagram for a chance to win a trip for two to the finale live from the ballroom. The prize includes round-trip airfare and transportation, two-night hotel accommodations, finale tickets, branded merchandise, and a Paris Baguette gift card.

Extended Promotional Campaign The collaboration extends through the season with branded content, podcast sponsorship, live-show mentions, and special in-show moments featuring a custom dance and cake celebration.

Why It Matters

For café operators and franchisees, the DWTS partnership represents a high-profile promotional hook to drive traffic during peak beverage seasons. The limited-edition menu items and multi-channel activation (social, in-app, broadcast) provide repeated customer touchpoints across the 11-week season, while the tiered rewards structure incentivizes app adoption.

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Written by FBM Publications Editors