Mezete, an Amman-based Middle Eastern foods producer, has secured retail distribution across major U.S. supermarket chains including Whole Foods Market, Giant Eagle, Albertson's, Meijer, and Shoprite—a significant expansion of its domestic footprint. The brand's ready-to-eat portfolio includes hummus varieties, tahini, hot sauces (toum and shatta), lentil and freekeh soups, and grab-and-go snack packs with breadsticks. All products are made without preservatives or added oils, Non-GMO Project Verified, vegan, halal, and include gluten-free options. "Twenty years ago, most American consumers had never heard of hummus. Today, it's a refrigerator staple. We believe products like Toum, Shatta, Adas Soup, Freekeh Soup, Mulukhiyeh, and Shakshouka are following a similar path. As consumers continue to embrace authentic global flavors, these beloved Middle Eastern foods are poised to become the next pantry and meal-time favorites in American households," said Khaled Kasih, CEO of Mezete, a division of KASIH Foods.

Market Momentum Middle Eastern cuisine has emerged as one of

the fastest-growing international food categories in the U.S. marketplace, driven by consumer interest in plant-based eating, authentic culinary experiences, and global flavor exploration. The expansion reflects broader retail strategy to differentiate assortments and capture adventurous shoppers. Mezete's products are now available in 50 countries. The brand has received a 2026 Vegan Besties Award for its To Go Classic Hummus and recognition from VegNews as a Best New Vegan Product.

Why It Matters For foodservice operators and specialty retailers, the

entrance of Mezete into mainstream supermarket chains signals sustained consumer appetite for clean-label, plant-forward Middle Eastern foods. The category's growth trajectory mirrors hummus's shift from specialty to staple, creating menu and sourcing opportunities for restaurants and retailers positioning authentic global flavors.

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Written by FBM Publications Editors