Fan Favorites Return to Frozen Dessert Chain Jeremiah's Italian Ice is leveraging nostalgia and proven sales performance with its Cookie Jar campaign, which runs through September 30 at participating locations. The three-month promotion features returning Italian ice flavors alongside new JelatiR Cake products, rotating monthly for in-store purchase and available for online and in-app pre-order.

## Menu Lineup The campaign brings back three Italian ice flavors: OREO Creme, Chocolate Chip Cookie Dough, and Brownie Batter. Four indulgent "Flavorites" complement the core lineup: - OREO Double Stuff
- OREO Chocolate Chip Cookie Dough
- Double Fudge Brownie
- The Cookie Jar Smash-Up (layering all three Cookie Jar Italian ice flavors with vanilla soft ice cream and OREO cookie crumbles) Three new JelatiR Cake flavors—OREO Double Stuff, Double Fudge Brownie, and The Cookie Jar Smash-Up—round out the offering.

Franchise Strategy According to Michael Keller, President and CEO of Jeremiah's Italian Ice, "Limited-time offerings are one of our most powerful tools for driving traffic, increasing check average, and keeping our menu fresh and exciting. Cookie Jar does all of that. These flavors have a track record of performing well within our system. When we bring back best sellers with new creative energy behind them, it's a win for our guests and a win for our franchise partners." Erin Buono, Director of Research and Development, stated: "Cookie Jar is a love letter to the flavors our guests never stopped asking for. OREOR-Palooza and Batter Up were standout moments for our brand, and bringing those best-selling flavors back with new ways to enjoy them through our JelatiR Cake program gives our guests the ultimate summer indulgence. There's something really special about a flavor that guests remember and come back for, and this campaign is our way of celebrating that."

OREO Partnership The co-branding partnership with OREO adds marquee power to the campaign.

The iconic sandwich cookie is sold nationwide and globally, making it one of the most recognized snack brands across generations.

Why It Matters

For franchise operators, returning limited-time offerings with proven sales history reduces execution risk while the rotating JelatiR Cake program creates incremental revenue opportunities throughout the promotional window. The campaign targets a persistent consumer appetite for indulgent, limited-time treats—a key traffic driver in the frozen dessert category.

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Written by FBM Publications Editors