New Products Emphasize Traditional Holiday Flavors Manischewitz, the 135-year-old kosher food brand, is rolling out three new product lines ahead of Rosh Hashanah (September 11–13, 2026) under its "Back to Basics" campaign, positioning the offerings around traditional Jewish family recipes and holiday customs. The new additions include Manischewitz Heat & Serve Sweet Carrot Tzimmes ($4.99), Frozen Rugelach ($8.99), and a seven-variety Homemade Soup Line in 24-ounce glass jars ($9.99 each). The soup collection features Clear Chicken Broth, Chicken Noodle Soup, Chicken Matzo Ball Soup, Tomato & Rice Soup, Split Pea Soup, Bubby's Vegetable Soup, and Mushroom Barley Soup. "Rosh Hashanah reminds us that while every year brings new beginnings, our strongest connections are rooted in tradition," said Talia Sabag, Marketing Manager for Manischewitz. "Our 'Back to Basics' items celebrate the timeless foods, recipes, and rituals that have united Jewish families for generations. These products and dishes tell our stories, honor our heritage, and create the memories our children and grandchildren will carry forward."

Existing Portfolio Supports Holiday Meal Planning The company is also emphasizing its existing product range alongside the new offerings. Manischewitz Honey ($7.49) and Gefilte Fish ($9.99) remain central to the holiday table, with horseradish ($3.49) traditionally served as a pairing. Apple Butter ($7.49) and Egg Noodles in multiple cuts ($3.99) round out the traditional holiday lineup. Manischewitz is part of Kayco, the nation's largest manufacturer and distributor of kosher foods. Recipe inspiration is available on www.kosher.com and www.manischewitz.com.

Why It Matters

For foodservice operators and retailers stocking Jewish holiday items, the new products address consumer demand for convenient, heritage-focused options that simplify holiday meal preparation without sacrificing authenticity. The emphasis on ready-to-serve and heat-and-serve formats signals a broader retail trend toward premiumized, value-added versions of traditional comfort foods during seasonal peaks.

For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.

Written by FBM Publications Editors