Collaboration Merges Mediterranean Flavor with Functional Snacking Kosterina and B.T.R Nation are launching a Lemon Olive Oil Cake PROTEIN+ Bar on September 15, bringing Mediterranean-inspired taste to the protein bar category. The bar is made with Kosterina's Organic Everyday extra virgin olive oil and delivers 15g of protein, 7g of fiber, and contains no refined sugar. The bars are free from dairy, gluten, soy, and seed oils. They will retail for $45 per 12-pack and be sold exclusively through Kosterina.com.
Why It Matters
Both companies are female-founded and positioned around clean-label formulations.
The partnership targets consumers seeking functional snacks with recognizable ingredients, a growing segment within the broader protein bar market as shoppers increasingly scrutinize ingredient lists and allergen profiles.
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Written by FBM Publications Editors
