Target Expansion Adds New Format to Better-for-You Tea Line Halfday, a better-for-you iced tea brand, has launched a new refrigerated slim can line at approximately 1,100 Target stores and on Target.com. The debut includes Strawberry Half & Half, a Target-exclusive flavor, alongside the brand's existing Classic Half & Half, Peach, and Tropical Tea varieties.
Nutritional Profile and Formulation Each slim can delivers less than 5g of sugar, 35–40 calories, and 6g of prebiotic fiber from chicory root. The Strawberry Half & Half blends real brewed tea with bright lemonade and sweet strawberries, positioning itself as a spin on the classic Arnold Palmer. The other offerings include a juicy peach tea, organic green tea (Tropical), and the brand's Classic Half & Half pairing of iced tea and lemonade.
Why It Matters
The move extends Halfday into a high-traffic retail channel with a format designed for convenience-driven consumption. Slim cans have gained traction in the RTD beverage space as a lower-calorie, portability-focused alternative, and Target's scale positions the brand for significant shelf visibility among consumers seeking functional beverages under 5g sugar.
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Written by FBM Publications Editors
