Athenos Gets Visual Refresh Emmi Roth is rolling out a redesigned package for Athenos, the nation's leading feta brand, featuring a modern, vibrant look intended to streamline consumer shopping and encourage new usage occasions. The updated packaging debuted at the 2026 Summer Fancy Food Show alongside the company's broader specialty cheese portfolio.
New Product Formats for Feta Category Beyond the packaging redesign, Athenos is expanding its feta offerings with two new product lines: Protein Packed Crumbled Feta and Whipped Feta Dips & Spreads in globally inspired flavors. These additions follow consumer demand for more versatile feta applications beyond traditional salad and cheese board uses.
Award-Winning Portfolio on Display Emmi Roth's showcase included award-winning products from its Roth Cheese division, including three 2026 International Cheese & Dairy Awards Gold Medal winners: Roth Grand Cru®, Roth Grand Cru® Surchoix, and Roth Aged Gouda. The company also highlighted imported specialties from Emmi and artisan California cheeses from Cowgirl Creamery, including Mt Tam, Red Hawk, Pierce Point, and Wagon Wheel Reserve.
Why It Matters
For retailers and foodservice operators, the packaging refresh and new SKUs signal Emmi Roth's commitment to expanding feta beyond its traditional category boundaries while leveraging proven brand equity. Award recognition continues to validate the Roth Cheese portfolio's positioning in the premium segment, particularly important as artisan and specialty cheeses remain a growth category in both retail and foodservice channels.
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Written by FBM Publications Editors
