Retail Expansion Targets Frozen Indian Food Market Deep Indian Kitchen is expanding its Costco presence with the launch of Butter Chicken Kati Street Wraps at Midwest locations beginning in early August. The six-pack offering, priced at $15.99, features handmade paratha bread sourced from India and filled with marinated, antibiotic-free chicken simmered in a butter chicken sauce. The product includes Deep Indian Kitchen's proprietary Crisping Sleeves, which allow consumers to achieve a street-food texture at home in minutes.
Why It Matters
The launch reflects growing retailer demand for authentic global cuisine in the frozen aisle. With major wholesale clubs like Costco increasingly dedicating shelf space to ethnic and international foods, brands that can deliver authenticity at scale—particularly through convenience-focused formats—are capturing share from traditional prepared-meal categories.
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Written by FBM Publications Editors
