BranchOut Food has secured an additional $2 million purchase order from the nation's second-largest warehouse club retailer, extending a relationship that began with an $8 million everyday program award — bringing the brand's total committed volume with that account to $10 million.
The club-channel win marks a significant commercial milestone for the freeze-dried snack brand, which converts whole fruits and vegetables into shelf-stable, single-ingredient products. Placement in an everyday club program — rather than a one-time seasonal or promotional set — signals that the retailer's buyers view the item as a planogram-stable SKU capable of sustaining the high velocity and turn rates the club channel demands. Club packs are typically priced at a value-per-ounce advantage over grocery, making consistent scan data performance essential for reorder cadence.
Club Channel Stakes
The warehouse club channel has emerged as one of the most competitive proving grounds in the better-for-you snack segment. Retailers such as Costco and BJ's Wholesale Club require brands to demonstrate strong trial-to-repeat metrics before extending everyday status, and slotting expectations — while structured differently than traditional grocery — are increasingly tied to velocity guarantees and co-marketing commitments. An $8 million foundational program, followed by a $2 million incremental order, suggests BranchOut's sell-through data supported a rapid replenishment cycle.
Freeze-dried produce sits at the intersection of two durable grocery trends: clean-label snacking and long-shelf-life pantry stocking. According to syndicated data tracked by Circana and Nielsen, the broader freeze-dried and dehydrated fruit snack segment has outpaced conventional fruit snack growth in recent years, buoyed by consumer demand for minimally processed, single-ingredient formats. BranchOut's positioning — whole-ingredient, no-additive products — aligns directly with that demand curve and with the club shopper's preference for large-format value.
What It Means for Operators
For category managers evaluating the snack and better-for-you aisle, BranchOut's traction in the club channel carries read-through implications for grocery and mass. Brands that establish velocity in club often use that scan data as proof of concept when negotiating expanded ACV in conventional grocery or the mass channel. A $10 million club commitment — sustained across an everyday program plus an incremental add-on order — provides exactly that kind of third-party validation.
The development also reflects a broader shift in how emerging CPG brands approach channel sequencing. Rather than launching in natural/specialty and migrating toward mass, a growing cohort of better-for-you brands is using club as an early-scale channel, leveraging high-volume club packs to build brand awareness and revenue simultaneously. BranchOut's trajectory fits that model and positions the brand for potential future conversations with conventional grocery chains seeking differentiated, high-turn snack additions to their planograms.
For more on club-channel dynamics and freeze-dried category growth, see related coverage in Snacks & Confectionery and Emerging Brands on Grocery CPG.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
