WILDE Protein Crackers, launched this summer, take a protein-forward approach to the category by using antibiotic-free chicken breast and aged cheese as foundational ingredients rather than protein-fortified carbohydrate bases. Each serving contains 12g of complete protein and is oven-baked with olive oil. The crackers contain 0g added sugar, soy, preservatives, or processed carbs, according to the brand.
Ingredient Comparison WILDE's first four ingredients list: antibiotic-free chicken, wheat flour, live active sourdough, and cheddar cheese. By contrast, Cheez-It Protein lists enriched flour, vegetable oil, milk protein concentrate, and cheese as its opening ingredients. WILDE's formulation delivers 12g protein per serving, compared to 7g in Cheez-It's protein line.
Why It Matters
The protein cracker category continues to fragment as operators and retailers stock more options targeting health-conscious consumers. Brand positioning increasingly hinges on protein source transparency and ingredient simplicity rather than protein fortification alone.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
