Vandemoortele USA has appointed MacKenzie Millard as Vice President of Sales, bringing over a decade of commercial leadership in the frozen bakery sector to the European-focused supplier. Millard previously served as Director of Sales at Sara Lee Frozen Bakery and will oversee sales strategy and market expansion for Vandemoortele's product lines, including Lanterna, Patisserie Du Chef, and BakeUp. The company operates across foodservice, retail, and convenience-store channels. Raoul Dexters, Country Commercial Manager of Vandemoortele USA, said: "MacKenzie's extensive background in the food and bakery industry makes her an exceptional fit for Vandemoortele USA. With over 10 years of hands-on sales experience, she brings the vision and momentum needed to strengthen our presence and growth in the U.S. We're excited to have her leading our sales efforts as we continue to expand our local footprint."
Why It Matters
The frozen bakery category remains competitive, with suppliers competing for shelf space and foodservice placements across multiple channels. Leadership changes in sales roles often signal strategic shifts in market penetration or product portfolio focus—key metrics operators monitor when evaluating supplier stability and investment.
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Written by FBM Publications Editors
