TAL Expands Walmart.com Portfolio with Celebrity-Backed Design TAL, the Walmart-exclusive water bottle brand owned by New York-based Core Home, has launched a limited-edition collection in collaboration with television personality and content creator Cely Vazquez. The line features 32-ounce stainless steel tumblers in three animal-print designs—Tiger, Zebra, and Cheetah—retailing for $18.96 each.

The partnership marks TAL's continued effort to differentiate its product line through design-forward collaborations while maintaining accessibility pricing. Vazquez, known for her appearance on Love Island USA, lent her creative direction to the collection's aesthetic.

Product Specifications and Features Each tumbler includes double-wall stainless steel insulation, a flip-up easy-sip straw lid, leak-proof design, and an easy-carry handle. TAL positions the collection as suitable for office, fitness, and travel use.

Steven Bram, CEO of Core Home, stated: "This partnership gives us a unique opportunity to connect with consumers who see personal style as an extension of who they are. Cely brought such a playful, expressive, and confident perspective to this collection, creating designs that feel bold, emotional, and full of personality. Our goal is always to create products that blend function and style, and this partnership reflects that commitment, offering pieces that feel both practical and unapologetically personal for everyday life."

Designer Perspective Vazquez emphasized the collection's personal significance: "Designing this collection felt deeply personal to me because I wanted each bottle to reflect a different mood and energy that feels true to who I am. I've always been drawn to things that feel playful, expressive, bold, and alive, so the collection leans into deeper tones, animal prints, and personal touches that give each bottle personality. More than anything, I wanted people who are playful, girly, expressive, dramatic, or unapologetically themselves to feel seen, and for the collection to feel like an extension of them."

Availability The limited-edition collection is available online at Walmart.com while supplies last.

Why It Matters

Retail hydration brands increasingly pursue influencer collaborations to drive traffic and appeal to younger consumers. TAL's Walmart exclusivity provides Core Home with a direct channel to value-conscious shoppers, while celebrity partnerships offer promotional lift without requiring significant retail space expansion. The sub-$20 price point positions the line competitively against premium water bottle makers like Hydro Flask and S'well.

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Written by FBM Publications Editors