Stop & Shop is launching a buy-one-get-one-free promotion on grass-fed steak ahead of Father's Day, signaling retail investment in premium beef categories during peak summer grilling season. The grocer will also introduce a new line of 1855® Black Angus Beef positioned as restaurant-quality, ahead of July Fourth. The dual promotional push targets consumers planning outdoor entertaining during the busiest grilling months. **Why It Matters** Promotions on premium protein drive traffic and basket size during seasonally high-demand periods. Retailers are competing aggressively for share in the beef category, particularly among consumers willing to pay for quality grades. The timing—Father's Day through Independence Day—captures two major entertaining occasions when shoppers plan menus weeks in advance.