Two New SKUs, One Underserved Occasion
PS Seasoning, the Iron Ridge, Wis.-based flavor and ingredient solutions company, has added two purpose-built wild game seasonings to its Deer Camp Harvest Collection: Tagged Out Backstrap Blend ($8.99), formulated for venison, elk, antelope, and wild hog; and Flocked and Loaded Wild Fowl Rub ($8.99), developed specifically for duck, goose, pheasant, grouse, and wild turkey. Both launched October 20 at psseasoning.com and select retail doors, with a store locator available on the brand's website. The move expands the Deer Camp Harvest Collection to more than 70 products spanning snack stick and sausage seasonings, jerky kits, casings, cures, high-temperature cheeses, and equipment.
The positioning is deliberate: rather than repurposing mainstream beef or poultry blends, each SKU is engineered around the lean texture and flavor profile of field-harvested meat. Tagged Out layers garlic, onion, black pepper, red and green bell peppers, tomato, and Worcestershire — a build designed to form a savory crust on fast-cooking lean cuts like backstrap and tenderloin. Flocked and Loaded pairs orange peel, brown sugar, paprika, and ginger to temper the richer, darker fat profile of waterfowl. "When the seasoning is built for the meat, it brings out the flavor hunters worked hard for instead of covering it up," said Jed Hanson, Executive Chef at PS Seasoning.
Category Context and Consumer Reach
The addressable occasion here is substantial. The National Deer Association's 2026 Deer Report puts the 2024–25 U.S. whitetail harvest at more than 6.1 million animals, while U.S. Fish and Wildlife Service data shows waterfowl hunters took more than 14.9 million ducks and 3.6 million geese in the 2025–26 season. Hunters who field-process their own harvest represent a high-engagement, high-frequency spice-and-seasoning consumer — one that most national seasoning brands have historically underserved with repurposed general-market blends. For specialty and independent grocery retailers, farm-and-feed outlets, and sporting-goods chains with food sections, the wild game seasoning segment offers a planogram opportunity tied directly to the fall hunting calendar, a period when seasonal end-cap and in-store display programs can drive meaningful velocity lift.
PS Seasoning brings B2B credibility to the category: the company has supplied bulk seasoning to meat processors, meat markets, and butcher shops since 1977 and produces more than 80 million pounds of seasoning annually across a portfolio of over 5,000 unique blends. That processing heritage — now housed under parent company Dervati alongside smoker brand Pro Smoker — translates into a range of value-added bundling options retailers can leverage. The Deer Camp Set ($30.99), which bundles a Venison Jerky Kit, Wild Game Seasoning, Ten-Point Venison Chili Mix, and Big Buck Bloody Mix, is a natural candidate for a club pack or gift-set floor stack heading into the holiday gifting season, an adjacency the condiments and sauces aisle is well-positioned to capture alongside the snacks and meat snacks category given the jerky kit tie-in.
What Retailers Should Watch
PS Seasoning also supports the line with free Field to Table digital resources — processing guides, wild game recipes, and a Meat Block Calculator that generates exact seasoning, cure, and water measurements by raw meat weight. That content infrastructure reduces friction for first-time home processors and supports repeat purchase behavior across the broader Deer Camp Collection, a retention dynamic worth noting for buyers evaluating shelf productivity on seasonal SKUs. Retail partners can access the store locator program through psseasoning.com to gauge existing regional door counts and identify expansion opportunities before the peak of deer season in November.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
