Pepsi and the New York Knicks are rolling out limited-edition commemorative cans across grocers and bodegas throughout the tri-state region, tying the beverage to the team's recent championship victory. The 16 oz Pepsi x Knicks Championship cans, along with limited-edition 20 oz Pepsi and Pepsi Zero Sugar x Knicks bottles, began hitting shelves today. The cans feature championship branding and serve as entry points for a promotional contest.
Ticket Giveaway Tied to Championship Game Fans purchasing the limited-edition cans can enter to win 2026-2027 Knicks tickets. Ninety-four tickets are up for grabs—a reference to the 94 points the Knicks scored in Game 5 of their championship run. "Champions Deserve Pepsi," reads the campaign's tagline. Knicks legend John Starks appeared in the team's locker room this week to promote the collaboration.
Why It Matters
Local and regional beverage promotions tied to sports franchises remain a proven marketing vehicle for soft-drink makers seeking to drive trial and foot traffic in key markets. The tie-in to upcoming season ticket sales underscores how CPG brands are increasingly blending entertainment and commerce to engage sports fans at the point of purchase.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
