Expanded Footprint Reflects Growing Demand Mightylicious, a gluten-free cookie and baking mix maker based in Woodbridge, New Jersey, has secured shelf space across multiple leading grocery retailers, including Wakefern ShopRite, Harris Teeter, Earth Fare, Big Y, Schnucks, Kowalski's Markets, SpartanNash, and Market of Choice. The brand's products are also scheduled to arrive at Hy-Vee, additional ShopRite locations, and Winn-Dixie in the coming months. The expansion signals retailer confidence in Mightylicious's performance within the gluten-free category, which continues to show strong growth. Founder and CEO Carolyn Haeler said: "Mightylicious was founded on the belief that gluten-free consumers should never have to compromise on taste or quality. This expanded distribution enables more shoppers across the country to discover our award-winning products while supporting our retail partners with a premium brand that continues to resonate with today's health-conscious and quality-focused consumers."

Product Portfolio Mightylicious offers seven cookie varieties, including vegan and vegetarian options, packaged individually for freshness in 6.4 oz bags with a suggested retail price of $8.99. All cookies are Non-GMO Project Verified and Kosher certified. The brand's baking mixes come in 22 oz bags at $8.99, with a vegan brownie mix available in 17.5 oz bags at the same price point. Good Housekeeping recognized Mightylicious Gluten Free Oatmeal Coconut cookies among the best snacks of 2025 and 2026, underscoring the brand's credibility with mainstream consumers beyond the gluten-free segment.

Why It Matters

Retailers are responding to sustained consumer interest in premium gluten-free products made with recognizable, clean ingredients. For operators managing natural and conventional grocery channels, Mightylicious's multi-SKU expansion—across cookies, mixes, and brownie products—allows more efficient shelf allocation and cross-merchandising opportunities within the baking and snack categories.

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Written by FBM Publications Editors