Premium Angus Beef Comes to Texas Walmart Shelves

McClaren Farms and Walmart have launched Smokehouse, a seven-cut premium Angus beef line exclusively available at Walmart locations across Texas. The debut marks the first time the Cameron, Texas–based rancher has distributed products in its home state since partnering with Walmart in 2021.

The Smokehouse lineup includes bone-in cowboy-cut short ribs, whole beef tenderloins, bone-in cowboy ribeye steaks, brisket burnt ends, bone-in dino ribs, Thor's Hammer bone-in shanks, and whole beef briskets—cuts designed to appeal to grilling and smoking enthusiasts.

Five Generations of Ranching Heritage

Founded in 1896, McClaren Farms has built its reputation on disciplined breeding practices and commitment to animal care. The brand positions its beef as minimally processed and richly marbled, targeting home cooks seeking restaurant-quality cuts for backyard cookouts.

"Grilling is about more than just cooking; it's about creating special moments around the table," said Bob McClaren, Founder and Owner of McClaren Farms. "With our McClaren Farms Smokehouse offerings at Walmart, we're giving customers access to premium Angus beef that brings big flavor and big experience to backyard cooking, whether you're smoking ribs low and slow or firing up the grill for a weekend gathering."

Expanding Beyond Southeast Operations

The Smokehouse line represents a strategic expansion for McClaren Farms, which has grown to more than 500 Walmart locations across the Southeast since launching in 2021 as Walmart's first self-developed Angus beef supply chain. The Texas rollout signals the retailer's confidence in scaling the brand into new regions.

Products are available now at participating Walmart stores across Texas, with select items available for pickup or delivery through Walmart.com.

Why It Matters

For supermarket operators, this launch underscores the growing demand for premium, regionally-sourced beef and the value of exclusive supplier partnerships. Walmart's investment in developing its own Angus beef supply chain—and expanding it geographically—demonstrates how retailers are differentiating on quality and provenance to compete in the protein category.

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Written by FBM Publications Editors