Organic Puffs Expand Popular Cheezmos Line LesserEvil is expanding its Cheezmos portfolio with Cheezmos Puffs, an air-puffed cheese snack made with real organic cheddar, no seed oils, and 130 calories per serving. The product rolls out nationwide at Whole Foods, Sprouts, Kroger, and other retailers at a suggested retail price of $5.99 per 6.5-ounce bag. The launch builds on the momentum of Crunchy Cheezmos, which debuted last year as one of the brand's best-selling products. Cheezmos Puffs come in two varieties: Cowgirl Cheddar, a lighter take on the classic cheese puff dusted with real organic cheddar, and Jalapeño Cheddar, which combines organic cheddar with a zesty jalapeño kick.
Meeting Consumer Demand for Cleaner Ingredients "As consumers continue looking for snacks that deliver on both taste and ingredient quality, we saw an opportunity to reinvent the crunchy cheese puff experience through the LesserEvil lens," said Charles Coristine at LesserEvil. "Cheezmos Puffs are big on flavor and texture while staying true to our commitment to simple, thoughtfully selected ingredients." All Cheezmos Puffs are USDA Organic, non-GMO Project Verified, and minimally processed. They are made without artificial dyes, preservatives, seed oils, or shortcuts.
Why It Matters
The launch reflects persistent consumer interest in better-for-you snacking and the competitive opportunity in the cheese puff category. With placement at major retailers and an organic certification, LesserEvil is positioning itself in the premium segment of a category traditionally dominated by conventional brands.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
