Fan-Favorite Product Makes Comeback Land O'Lakes is bringing back Every Little Thing® Butter Spread, a seasoned butter product that generated consumer interest during a brief March 2023 release. The 6.5 oz. tubs are now available at Kroger locations nationwide while supplies last.

The spread blends savory ingredients—garlic, onion, poppy seeds, and hemp seeds—into a butter base. The formulation draws inspiration from the "everything bagel" seasoning trend that peaked in popularity in the early 2020s.

Product Applications and Marketing Angle Land O'Lakes is positioning the spread as a versatile ingredient for summer entertaining and casual meals. The company suggests applications ranging from melting it on burgers and grilled vegetables to stirring it into breakfast items like hash browns and waffle batter. The marketing also targets snack applications, recommending it be tossed with popcorn or cereal mixes.

"This fan-favorite butter spread truly lives up to its name," said Angela Pengelly, vice president of marketing for Land O'Lakes Dairy Foods. "We're happy to bring it back just in time for summer, giving people a simple and delicious way to elevate everything from casual meals to special occasions."

Distribution and Consumer Engagement The product is currently limited to Kroger's refrigerated dairy section. Land O'Lakes is encouraging consumers to share usage ideas on social media by tagging @LandOLakesKtchn. Recipe inspiration and store locators are available on the company's website.

Why It Matters

Flavored butters and spreads have become an increasingly competitive category as operators and consumers seek ways to add quick flavor and differentiation to simple dishes. The return of a previously successful limited-time offering signals both inventory data confidence and growing consumer appetite for nostalgic or trend-driven dairy products—a strategic move for Land O'Lakes as it navigates the broader shift toward premiumized butter products in foodservice and retail.

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Written by FBM Publications Editors