New Line Addresses Lactose-Free Demand Kraft Natural Cheese is launching a lactose-free product line, expanding its portfolio to serve consumers managing lactose intolerance. The line includes Mild Cheddar Shredded Cheese, Mozzarella Shredded Cheese, and Mozzarella String Cheese.
Product Details Each product is made with real dairy and delivers 0g of lactose, using added lactase—an enzyme commonly used in lactose-free milk—to remove the lactose while preserving taste. The string cheese offering comes in 12 individually wrapped portions per bag, targeting on-the-go consumption.
According to the company, the line is "designed for everyday versatility and offers the familiar taste consumers expect from Kraft Natural Cheese in a format designed for lactose-free needs."
Market Context
The move positions Kraft Natural Cheese within a growing segment of the dairy market. Lactose-free cheese products have gained traction as operators and retailers expand options for consumers with dietary restrictions, though the category remains smaller than mainstream cheese offerings.
The product is available now through standard distribution channels.
Why It Matters
For foodservice and retail operators, the addition expands the lactose-free protein options available to customers, particularly in grab-and-go and prepared meal contexts where string cheese and shredded varieties see strong demand.
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Written by FBM Publications Editors
