JUNKLESS is executing its largest retail expansion to date, securing shelf space across five national and regional retailers totaling more than 6,100 doors spanning grocery, drug, convenience and club channels.
The Rollout CVS has already begun reset with 3 granola SKUs—Chocolate Chip, Peanut Butter Chocolate Chip and Strawberry—now in 3,500 stores as of late July 2026. Kroger will carry 3 protein SKUs (Chocolate Peanut Butter, Peanut Butter Chocolate Brownie and Chocolate Chip Cookie Dough) across 1,530 stores. Sheetz launches single-serve protein bars—Chocolate Chip Cookie Dough, Chocolate Peanut Butter and Peanut Butter Chocolate Brownie—in 850 stores on October 29, 2026, backed by social media promotion beginning November 12. BJ's Wholesale Club will stock 24-count granola packs (Chocolate Chip and Peanut Butter Chocolate Chip) in 286 clubs. Publix rounds out the expansion with 3 granola SKUs (Peanut Butter Chocolate Chip, Chocolate Chip and Double Chocolate) hitting shelves January 20, 2027, with final store count to be determined in December.
Channel Diversity The expansion addresses multiple shopper behaviors: convenience at Sheetz, bulk purchasing at BJ's, and routine trips to Kroger, CVS and Publix. The phased rollout runs through January 2027.
Why It Matters
For operators, the placement signals continued traction for branded granola and protein bars across mainstream channels. Multi-channel distribution of this scale typically indicates strong sell-through data and retailer confidence in category demand.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
