London Michelin Star Restaurant Brand Enters Mainstream U.S.

Grocery Gymkhana Fine Foods, the premium Indian food brand backed by London's two-Michelin-starred Gymkhana restaurant, has launched its simmer sauces and marinades in 481 Sprouts Farmers Market locations across 25 states. The rollout signals accelerating U.S. expansion for the brand, which previously debuted nationally at Whole Foods Market. Products will appear in both Sprouts' Innovation Bay program and in the main sauce aisle, featuring four simmer sauces (Butter Masala, Goan Coconut Curry, Tikka Masala, and Madras) and two marinades (Classic Tandoori BBQ and Green Tikka). The brand is co-founded by CEO Gulrez Singh Arora and JKS Restaurants, the hospitality group behind Gymkhana in London's Mayfair and the recently opened Gymkhana Las Vegas.

Restaurant Heritage Drives Product Development "American consumers are increasingly seeking global flavors and premium ingredients, but they also want convenience," Gulrez Singh Arora said. "Our partnership with Sprouts allows us to introduce more shoppers to the depth and diversity of Indian cuisine through products rooted in the same culinary philosophy that made Gymkhana one of the world's most celebrated Indian restaurants." The sauces and marinades are formulated to deliver restaurant-quality flavor with minimal preparation, allowing home cooks to create authentic Indian meals in minutes.

UK Success Precedes U.S. Push Gymkhana Fine Foods launched in the UK market in 2024 and has become the fastest-growing premium Indian brand in UK grocery, generating approximately 70% incremental sales in accounts where listed for a full year. Additional U.S. retail expansion is planned for later this summer, including launches at Fresh Thyme Market and Earth Fare. "Our goal is to establish Gymkhana Fine Foods as the leading premium Indian food brand in the U.S.," Arora added. "We're seeing tremendous enthusiasm from both retailers and consumers who are looking for elevated pantry staples that deliver authenticity, quality, and exceptional flavor."

Why It Matters

For retailers and operators, this distribution milestone reflects rising consumer demand for premium international condiments and sauces—a faster-growing segment than mass-market alternatives. The Sprouts partnership specifically targets natural and specialty grocers, a key channel for premium food brands seeking mainstream but quality-conscious shoppers.

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Written by FBM Publications Editors