Retailers and consumer packaged goods brands struggle to confirm whether seasonal promotions are executed consistently across hundreds or thousands of store locations. FORM is addressing that gap with a new AI-powered Point-of-Sale Materials (POSM) Recognition tool that analyzes store photos to verify in-store execution in real time. The system automatically detects and classifies in-store marketing materials from a single photograph, identifying execution gaps earlier and improving merchandising consistency. By providing immediate insight into campaign compliance, the tool helps organizations reduce wasted trade spend and ensure promotions reach shoppers as intended. Retailers and CPG brands can use the technology during critical selling seasons—such as back-to-school and the holidays—to make better-informed decisions about merchandise placement and promotional effectiveness across their store network.
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Written by FBM Publications Editors
