FatBoy Ice Cream®, the Casper's Ice Cream flagship brand positioned as America's #1 ice cream sandwich, is pushing two limited-edition holiday SKUs into select retail doors across 13 states just as freezer-aisle traffic begins its seasonal climb. Peppermint and Gingerbread Ice Cream Sandwiches — both sold in 6-packs at a $5.99 suggested retail price — are on shelf now for a limited run through the holiday period.
Retail Footprint
Distribution spans Albertsons, WinCo, Bashas', Eight Point, AFS and Bristol Farms locations in Arizona, California, Hawaii, Idaho, Illinois, Indiana, Iowa, Nevada, New Mexico, Oregon, Texas, Utah and Washington. The regional rollout reflects a targeted approach to limited-edition velocity management: concentrating distribution where the brand already holds planogram real estate rather than chasing broad ACV gains that could leave unsold units at season's end. Availability varies by banner and market, meaning store-level execution will be critical for capturing holiday impulse sales at the freezer door.
Two SKUs, One Seasonal Strategy
The Peppermint sandwich pairs cool peppermint ice cream with dark chocolate wafers, while the Gingerbread variant combines gingerbread-flavored ice cream with graham wafers — a direct nod to the classic holiday cookie. Both items extend FatBoy's core Thick N' Creamy equity into seasonal flavor territory without departing from the brand's real-ice-cream positioning. Russell Stokes, CEO of Casper's Ice Cream, noted that peppermint and gingerbread carry built-in consumer nostalgia, calling the launch an opportunity to reimagine holiday favorites as frozen novelties that feel "both familiar and a little unexpected."
The limited-time-offer structure is a proven lever in the frozen novelty segment, where seasonal SKUs can generate outsized velocity and trade support during the November–December window without permanently expanding a brand's SKU count. For category managers, LTO items in the ice cream sandwich subcategory serve a dual purpose: driving incremental ring and refreshing planogram interest heading into the slower January reset cycle. The frozen novelty category has seen sustained pressure from private-label alternatives, making differentiated, flavor-forward national brand launches particularly important for defending shelf space and maintaining turn rates.
FatBoy's innovation pipeline has been gaining trade recognition: the brand's Ice Cream Sandwich Pops earned a Progressive Grocer Editors' Picks Award and were named a finalist for the FoodBev World Food Innovation Awards — credentials that strengthen sell-in conversations with retail buyers. Casper's Ice Cream, founded in 1925 and headquartered in Richmond, Utah, also markets the Jolly Llama® line, giving the company multiple frozen novelty handles across the natural/specialty and conventional grocery channels.
For retailers managing freezer-aisle holiday assortments, the dual-SKU drop offers a low-risk, defined-window opportunity to capture seasonal impulse purchases in the frozen desserts and novelties category. Shoppers looking to locate participating stores can use the brand's store finder at fatboyicecream.com/where-to-buy. Buyers and category managers tracking LTO performance in the ice cream and frozen novelty segment will want to monitor scan data through December to assess whether the holiday flavors outpace FatBoy's core sandwich velocities — a key data point for informing the 2027 seasonal program.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
