Erewhon has launched the Malibu Mango Smoothie Kit, extending its direct-to-consumer smoothie offering nationwide. The kit marks the third recipe in the retailer's smoothie kit collection, following the Coconut Cloud and Strawberry Glaze Skin varieties. Each kit provides enough pre-portioned ingredients to prepare four 20-ounce smoothies and includes a carton of Vita Coco Farmers Organic Coconut Water, along with Erewhon-branded cups, lids, and straws. The kit retails for $100 before taxes and shipping and is available exclusively through the company's e-commerce site while supplies last. The Malibu Mango recipe mirrors the tropical smoothie served at Erewhon's in-store Tonic Bar. "Made to the same uncompromising standards as the in-store version, each kit delivers the taste, texture and quality customers know and love," according to the company. Erewhon operates 14 locations across Southern California as a certified B Corp and certified organic retailer. The chain has positioned smoothie kits as a way to extend brand reach beyond its physical stores and capitalize on demand for ready-to-prepare premium beverage solutions.
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Written by FBM Publications Editors
