Dr. Squatch Debuts Food & Beverage Soap Crossovers Dr.

Squatch has launched two limited-edition soap collaborations that translate recognizable food and beverage brands into personal care products. Mango Tango, inspired by Tajín's tangy-spicy seasoning, went live today. Pabst Blue Ribbon's Blue Ribbon Breeze follows on August 21.

Mango Tango: Tajín Goes to the Shower Mango Tango is a light-grit bar developed through a traditional cold process using coconut oil, shea butter, and kaolin clay. The product is 98% to 100% natural in origin and contains no parabens, sulfates, phthalates, or silicones. The soap's scent blends "juicy mango and green apple burst to the surface with a splash of zesty lime, heating up with swirls of chili powder, black peppercorn and paprika before settling into a warm base of smoked woods, amber, and sea salt." Hero ingredients include sea salt and lime peel powder. The product does not contain actual Tajín flavors or ingredients. Pricing: $8 for a single bar; $6 for subscribers. A three-pack costs $23.75 direct-to-consumer and on TikTok Shop, and includes a free 0.35 oz. Mini Tajín Clásico bottle. Amazon offers a three-pack for $24.

Blue Ribbon Breeze: PBR Lager Bar Soap Blue Ribbon Breeze, launching August 21, is made with actual PBR lager and crafted using the same cold-process formula with coconut oil, shea butter, and kaolin clay. The bar is 98% to 100% natural in origin and free of parabens, sulfates, phthalates, and silicones. The scent profile features "piney greens" with "a rush of icy peppermint and fresh ozone." According to product copy, the bar captures "the feeling of Milwaukee lakeside weekends – cool air, cold beer, and zero responsibilities." Pricing: $8 for a single bar; $6 for subscribers. A three-pack is $22.80 direct-to-consumer and on TikTok Shop, while Amazon's three-pack is $24.

Strategy Shift in Licensing The two collaborations employ distinct brand translation approaches.

Mango Tango emphasizes scent, color, and texture cues from Tajín, while Blue Ribbon Breeze incorporates the actual beer into the formulation. John Ludeke, Chief Brand Officer at Dr. Squatch, is available to discuss partner selection criteria and the brand's broader strategy in food and beverage collaborations.

Why It Matters

These launches signal how established CPG brands are extending into adjacent categories through personal care licensing. For operators and retailers stocking both food and grooming products, cross-category collaborations represent a merchandising opportunity that bridges grocery and beauty sections—potentially driving incremental basket building and foot traffic.

For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.

Written by FBM Publications Editors