Centennial Milestone for Regional Dairy Brand Crystal Farms, a prominent Midwest cheese and butter supplier, is marking its 100th anniversary this June alongside National Dairy Month. Founded in 1926 as a local egg business, the company has since expanded its product portfolio and distribution across the region.
"Our Midwest roots don't just run deep, they define who we are and the legacy we have built for Crystal Farms over the past 100 years. By sourcing our ingredients from local farms whenever we can, creating delicious cheese and maintaining our quality promise, we've remained a staple on grocery lists and in refrigerators," said President Tim Bratland.
Market Position and Product Strategy The company positions itself as a market leader in cheese assortment, competing in a crowded category with what it describes as an extensive product lineup. Crystal Farms sources dairy from farmers and co-ops within the Midwest region and is a subsidiary of Lipari Foods.
Bratland added: "We are honored to see our butter and cheese show up at dinner tables, potlucks and holidays of families and friends for generations. We will continue to innovate, listen to our customers and provide them with quality food to bring to the table."
Centennial Sweepstakes and Community Engagement
To mark the milestone, Crystal Farms launched a sweepstakes offering prizes including a flat-top grill, a $5,000 Visa gift card, grilling utensils, and one year of free cheese. Details are available at crystalfarms100.com.
The company also supports regional initiatives including FFA national and state programs, The Ronald McDonald House, and All Square, a Minneapolis-based restaurant that works with individuals impacted by the criminal legal system.
Why It Matters
For foodservice operators and retailers sourcing dairy products, Crystal Farms' century-long track record and regional sourcing model reflect broader industry trends toward local supply chains and brand heritage. The company's emphasis on Midwest farming partnerships may appeal to operators seeking to highlight regional sourcing in their menus and marketing.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors