Awards Program Targets Retail CPG Buyers The CPG Awards by Food & Beverage Magazine has opened registration for packaged-food brands looking to showcase products to retail buyers and industry decision-makers. The program welcomes shelf-stable foods in cans, pouches, bags, boxes, bottles, wrappers, and other retail-ready formats. Eligible categories span snacks, sauces, condiments, beverages, cereals, baking products, confectionery, preserved foods, meal kits, gourmet products, functional foods, and specialty dietary offerings. The program also accepts entries for baby food, pet food, and supplements.
Frozen Foods Get Expanded Focus For the first time, the awards are placing a spotlight on frozen foods.
The program now accepts frozen entrées, appetizers, desserts, snacks, sides, breakfast items, plant-based products, globally inspired foods, pizza, pasta, and chef-inspired offerings. According to the program, frozen food continues to appeal to consumers seeking convenience, variety, and value. "With shoppers seeking restaurant-inspired flavors, cleaner ingredient statements, premium comfort foods, globally influenced dishes, and easy-to-prepare meals, the freezer aisle remains a powerful place for innovation," the awards organizers stated.
Building Brand Visibility The awards are designed to connect packaged-food innovators with retail buyers evaluating new offerings for store shelves and freezer sections. For emerging brands, the program can help build awareness and credibility; for established companies, it provides an opportunity to spotlight product innovation and expand buyer reach. Registration is now open at www.cpgawards.com.
Why It Matters
As retail buyers face increasing pressure to differentiate assortments and respond to shifting consumer preferences—particularly around convenience, cleaner labels, and globally inspired flavors—structured opportunities to discover new products remain valuable for category management and buyer discovery workflows.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
