High-Protein Yogurt Snacking Gets Texture Upgrade Chobani is expanding its High Protein line with Chobani® 20G Protein Flip® Greek Yogurt, a single-serve snack combining creamy Greek yogurt with freeze-dried fruit and nut toppings. The product launches nationwide in August at a suggested retail price of $2.49 per cup. The new offering features 20 grams of protein derived from the company's traditional straining method—without added protein powders. Each cup contains zero added sugar, is lactose-free, contains probiotics, and provides Vitamin B12. The formula uses only natural ingredients.
## Four Flavor SKUs The line debuts in four flavors: - Tropical Mango Coconut (Mango Pineapple Greek Yogurt with freeze-dried pineapple, mango, toasted coconut, and crisps)
- Strawberry Banana Cashew (Strawberry Banana Greek Yogurt with freeze-dried strawberries, cashews, and crisps)
- Almond Coconut Chocolate (Coconut Greek Yogurt with roasted almonds, cocoa chunks, and crisps)
- Pomegranate Pistachio Chocolate (Pomegranate Greek Yogurt with pistachios, cocoa chunks, and crisps)
Why It Matters
Chobani positions the Flip format as differentiated from protein bars and chips through its texture contrast—a sensory distinction operators can highlight in merchandising. The launch addresses growing demand for satiating protein snacks among consumers seeking functional benefits without heavily processed ingredients, targeting both impulse and planned purchase occasions at retail.
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Written by FBM Publications Editors
