Catalina Snacks has appointed Charlotte Mostaed as Chief Marketing Officer, bringing her experience from Health-Ade to lead the snacking brand's marketing operations. Mostaed will oversee brand and creative strategy, category management, consumer insights, direct-to-consumer and omnichannel efforts. She will also lead upcoming marketing initiatives as the company pushes to expand its market presence and consumer engagement. The appointment arrives as Catalina Crunch products are now stocked in more than 30,000 retailers nationwide, marking a significant expansion for the brand in the competitive better-for-you snacking category.
Why It Matters
Catalina Snacks' move to bring in an experienced CMO from a scaled beverage brand signals confidence in growth ahead, particularly as the company scales retail distribution and builds direct-to-consumer capabilities—critical levers for snack brands competing against both established players and emerging DTC-first competitors.
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Written by FBM Publications Editors
